In this 21st century, a lot of people want to become successful entrepreneurs and brand owners especially online since it’s a good place to start. A lot of people do start these brands but do so without considering some vital criteria for e-commerce success. What is this criteria? Tracking and Revenue Analysis.
Tracking and revenue analysis are crucial factors for online businesses, as it helps them measure performance, optimize strategies, and grow their profitability.
I know what you’re thinking. How can Sirge help me in these areas?
Sirge is a marketing platform for Shopify brands that helps them track their campaigns across all channels and see what’s working and what’s not. With Sirge, you can get insights into your ad performance, sales, revenue and growth.
In this review, I’m going to divulge the nitty gritty of Sirge to you, answer your possible questions and expose the pros and cons of using this tool.
Important Note: If you’re reading this review and you want to give Sirge a try >>Click Here<< to try out Sirge for free for 21 days.
WHAT IS SIRGE?
Sirge is a consumer data platform designed specifically for Shopify brands. It empowers businesses to track and analyze their marketing campaigns across various channels, allowing them to measure performance and optimize their advertising spend.
It’s safe to say that the distance between where you are and where you want to be is knowledge.
Your ads may be ineffective and still cost you a lot of money. Sirge helps you find out. Some people track their ad campaigns using the ad platforms. But I can tell you with certainty that Sirge does this faster and better.
WHO OWNS SIRGE?
Chase Chappell is the CEO of Sirge Inc. He is a serial entrepreneur, marketer, and founder of Chappell Digital, a Facebook media buying firm comprising an in-house marketing division, consulting arm, and accounts team. He’s also the creator and instructor of the Facebook Ads Expert Mastery Class.
WHEN WAS SIRGE FOUNDED:
Sirge was founded in January 2021. Sirge secured $1.5 million in seed funding shortly after its launch from a group of angel investors.
Since its inception, Sirge has gained traction among Shopify brands, attracting customers and investors alike. In August 2023, the company announced a Series A funding round of $8 million, aiming to expand its product offerings and marketing efforts.
Important Note: If you’re reading this review and you want to give Sirge a try >>Click Here<< to try out Sirge free for 21 days.
HOW DOES SIRGE WORK?
Sirge works as a web tool which enables you to connect his or her shopify account and various ad campaigns across the web to tracking technology which will help you get info, reports and analysis on a wide range of parameters like clicks, sales, conversions, Return on Ads Spend (ROAS), Conversion rate, number of clicks, ratio of clicks to conversions and so on all in real time to enable users optimize and scale their campaigns for better results.
SIRGE FEATURES
Homepage:
Sirge user account homepages show the dashboard. It allows the users to access and manage their marketing campaigns, insights, and growth for their Shopify brands. The homepage is designed to be user-friendly, responsive, and customizable. Users can switch between different themes, and languages. You can also filter, sort, and export your data.
Analytics:
The function of the analytics tab in Sirge is to help you track and analyze your marketing campaigns across all channels, such as Facebook and TikTok. You can use the analytics tab to:
- See your number of sales, the amount and number growth metrics in one place.
- Compare your ad creatives and optimize them for conversions
- Set and monitor your ROAS (Return on Ad Spend) goals and ROI.
The Analytics tab is available on the Overview page of your Sirge dashboard.
Performance:
This feature displays details about all your active ads across all campaigns. It gives you information about the number of clicks your ad links have received, the number of orders, the ad cost per order, the total conversion value, ROAS and ad sets present.
It can also be used to compare data gotten about your ads from the ad platforms with the data you get from Sirge.
Most time the ad platforms may not be prompt in giving you these updates but Sirge somehow manages to show you in real time.
The Performance tab is available on the Overview page of your Sirge dashboard.
Important Note: If you’re reading this review and you want to give Sirge a try >>Click Here<< to try out Sirge for free for 21 days.
Sources:
The function of the sources tab in Sirge is to help you see where your visitors and customers are coming from. You can use the sources tab to:
- View the name and the URL of the website that directed visitors to your Shopify store
- See the number of clicks and purchases that each source generated
- Compare the conversion rate by source and see which one is more effective
- Access the graph widgets that show the total visits and the conversion rate by source over time
The sources tab is available on the Overview page of your Sirge dashboard.
Post Track:
The post track tab allows you to see how your organic posts perform on these platforms, and how they influence your website traffic and conversions. You can also compare your organic posts with your paid ads, and see which ones generate more engagement and sales. It also helps you understand your audience better, and create more effective content for your social media marketing.
Visitors:
The function of the visitors tab in Sirge is to help you see the details of the visitors and customers who visit your Shopify store. You can use the visitors tab to:
- View the name, email, location, device, and browser of each visitor or customer
- See the latest visit, the number of clicks, and the number of purchases of each visitor or customer.
- Track the source, the landing page, and the exit page of each visitor or customer
- Filter the visitors by date range, channel, device, and status (all, new, or returning)
The visitors tab is available on the Overview page of your Sirge dashboard.
Settings:
The function of the Settings tab in Sirge is to help you manage your account preferences and settings. You can use the Settings tab to:
- Edit your profile information, such as your name, email, password, and avatar
- Change your plan and billing details, such as your payment method, invoice history, and subscription status
- Customize your store settings, such as your store name, currency, time zone, and language
- Connect and disconnect your integrations, such as your Shopify store, Facebook account, and Google Analytics.
Sirge Nolan:
This is an AI owned by Sirge and can be found on their website. This AI enables you ask questions about Sirge on areas you don’t understand and receive tangible answers
Important Note: If you’re reading this review and you want to give Sirge a try >>Click Here<< to try out Sirge for free for 21 days.
HOW TO OPEN A SIRGE ACCOUNT:
Follow these steps to create and sign up for a Sirge account:
- First >>Click Here<< to go to their site.
- You can select ‘Demo’ to book a demo and have a team from Sirge help you set your account up.
- You can also click start for free to get in on Sirge free trial which lasts 21 days.
- Then put in your details including your name, email, website and Shopify brand name.
- Next you connect your shopify account
- Start exploring the Sirge World
PROS AND CONS OF USING SIRGE:
Sirge has some pros and cons. They include:
Pros:
- ROI optimization: With detailed analytics and insights, Sirge helps brands maximize their return on investment (ROI) for their marketing spend.
- Attribution tracking: Identify which campaigns and channels are driving the most sales and customer engagement.
- Customer segmentation: Create segments based on customer behavior and demographics to personalize marketing messages and targeting.
- A/B testing: Experiment with different ad creatives and landing pages to find the most effective ones.
- Reporting: Generate detailed reports to track progress and share results with stakeholders.
- Increased efficiency: Spend less time manually tracking campaigns and more time on strategy and creative development.
- Improved targeting: Reach the right audience with the right message at the right time.
- Higher ROI: Optimize campaigns for maximum profitability and minimize wasted ad spend.
- Data-driven decisions: Make informed marketing decisions based on real-time data and insights.
- Gain a competitive edge: Stay ahead of the curve by understanding what works best for your audience and market.
Cons:
After going through Sirge I can’t really say I can see gray areas. The only thing lacking in Sirge is that it’s a tool that can only be accessed by Shopify brands. But I’m fairly sure that they will expand their horizon in the e-commerce world so that more people in different areas of e-commerce can use it.
Important Note: If you’re reading this review and you want to give Sirge a try >>Click Here<< to try Sirge out for free for 21 days.
SIRGE PRICING:
Sirge offers you an affordable range in terms of prices of the different packages on a subscription basis.
All packages have one month validity after which you have to renew your subscription.
Services offered here include:
- Unlimited Facebook and Tiktok ad tracking
- Visitor session analysis
- Ad creative comparison
- Analytics across all platforms
- ROAS tracking
- 4 user accounts
The prices include:
Tier 1:
For Stores making $9,999 or less in revenue per month.
Price: $50 per month
Tier 2:
For Stores making $10,000 to $29,999 in revenue per month.
Price: $75 per month
Tier 3:
For stores making $30,000 to $69,999 in revenue per month
Price: $100 per month
Tier 4:
For stores making $70,000 and above in revenue per month.
Price: $150 per month
Important Note: If you’re reading this review and you want to give Sirge a try >>Click Here<< to try Sirge out for free for 21 days..
HOW TO USE SIRGE:
Using Sirge is actually easy but technical. There’s a simple solution to that.
Here are some video links to help you in setting and utilizing your Sirge account:
How to Set Up Sirge Ad Tracking:
How to Set Up Sirge Tracking Script on Shopify and URL Parameters on Ad Accounts:
How to Track Sales from Influencers and Social Media Posts on Sirge:
SIRGE CUSTOMER REVIEWS:
Here are some Sirge Customer Reviews sources from the company website and Shopify app store:
IS SIRGE LEGIT?
Yes, Sirge is legit. You can find it on Shopify app store with a rating of 4.5 out of 5. They are also partners with big brands like Impact Radius. They are also recognized by Facebook and Tiktok as well as integrating seamlessly with them in tracking your campaigns.
IS SIRGE WORTH IT?
Yes, Sirge is worth it. Sirge offers services very few other platforms do. Something so vital in succeeding in e-commerce. With Sirge you can cut down on losses and focus on areas with much higher returns enabling you to optimize your brand and scale greatly.
Sirge Review: Final Verdict
Sirge is a trustworthy and valuable tool for Shopify brands looking to take their marketing efforts to the next level. By leveraging data and insights, Sirge helps businesses optimize their campaigns for increased efficiency, improved targeting, and ultimately, higher ROI.
Sirge continues to grow and evolve, adding new features and functionalities to its platform. The company actively participates in industry events and conferences, establishing itself as a leading player in the Shopify marketing space.